How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."The Product Manager RoleWhat is a PM?Functions of a PMTop Myths about Product ManagementProject Managers and Program ManagersCompaniesHow the PM Role VariesGoogleMicrosoftAppleFacebookAmazonYahooTwitterStartupsGetting the Right ExperienceNew GradsMaking the Most of Career FairsDo you need an MBA?Why Technical Experience MattersTransitioning from Engineer to Product ManagerTransitioning from Designer to Product ManagerTransitioning from Other RolesWhat Makes a Good Side Project?Career AdvancementTips and Tricks for Career AdvancementQ & A: Fernando Delgado, Sr. Director, Product Management at YahooQ & A: Ashley Carroll, Senior Director of Product Management, DocuSignQ & A: Brandon Bray, Principal Group Program Manager, MicrosoftQ & A: Thomas Arend, International Product Lead, AirbnbQ & A: Johanna Wright, VP at GoogleQ & A: Lisa Kostova Ogata, VP of Product at Bright.comBehind the Interview ScenesGoogleMicrosoftFacebookAppleAmazonYahooTwitterDropboxResumesTheSecond RuleThe RulesAttributes of a Good PM ResumeWhat to IncludeReal Resumes: Before & AfterCover LettersElements of a Good PM Cover LetterThe Cover Letter TemplateA Great Cover LetterCompany ResearchThe ProductThe StrategyThe CultureThe RoleThe QuestionsDefine Yourself“Tell Me About Yourself” (The Pitch)“Why do you want to work here?”“Why should we hire you?”“Why are you leaving your current?”“What do you like to do in your spare time?”“Where do you see yourself in five years?”“What are your strengths and weaknesses?”Sample Strengths and WeaknessesBehavioral QuestionsWhy These Questions Are AskedPreparationFollow-Up QuestionsTypes of Behavioral QuestionsEstimation QuestionsApproachNumbers Cheat SheetTips and TricksExample InterviewSample QuestionsProduct QuestionsAbout the Product QuestionType 1: Designing a ProductType 2: Improving a ProductType 3: Favorite ProductPreparationTips and TricksSample QuestionsCase QuestionsThe Case Question: Consultants vs. PMsWhat Interviewers Look ForUseful FrameworksProduct MetricsInterview QuestionsCoding QuestionsWho Needs To CodeWhat You Need To KnowHow You Are EvaluatedHow To ApproachDeveloping an AlgorithmAdditional Questions & SolutionsAppendixTop 1% PMs vs. Top 10% PMsBe a Great Product LeaderThe Inputs to a Great Product RoadmapHow to Hire a Product Manager