It has been known for years that usability testing can significantly improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to run each round of testing, this rarely happens.In this how-to guide for Don't Make Me Think: A Discreet Approach to Web Usability, Steve Krug describes a streamlined approach to usability testing that anyone can easily apply to their own Web site, app, or other product. (As he said in Don't Think of Me, "This is not rocket surgery".)

With easy-to-understand advice, lots of pictures, and a hard-to-fake sense of humor, Steve explains how to:

Test any design, from a sketch on a napkin to a fully functional Web site or app

Focus on finding the most important problems (because no one has the time or resources to solve them all)Fix problems you find using his "least you can do" approach

By reducing the process of testing and fixing products to the essentials ("One morning a month, that's all we want"), Rocket Surgery makes it realistic for teams to test early and often and catch issues when they're easy to fix. Rocket Surgery Made Easy adds promotional videos to the proven mix of clear writing, before and after examples, witty illustrations and practical advice that has made Don't Make Me Think so popular.